The success of any real estate business depends primarily on the trust and relationships it can build with its customers. Unfortunately, this is not always easy, as too many people generally have a negative opinion of real estate agents. It is estimated that roughly 67.5% of Americans don’t trust real estate agents, with the highest levels of distrust reported among people under the age of 44, according to a Choice Home Warranty survey. The results are backed by the findings of a Gallup poll regarding the honesty and ethical standards of different professions, where only 20% of respondents rated real estate agents’ honesty as high and very high.
Below, eight members of Forbes Real Estate Council offer their advice on how to build trust with your clients as a real estate professional, from making sure you provide the best customer service possible to being genuine, communicating openly and always having your clients’ interests in mind.